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There is a strong focus on Hong Kong and Singapore, with increasing resources being allocated to developing a presence in Japan, Taiwan and mainland China.
Other developing markets such as Brazil, Mexico, Israel, Turkey, Russia and Saudi Arabia are also being prioritised.
“We do have the image of a 200-year-old private bank rooted in Switzerland,” comments Mr Adami.
“But people who know us well also know we stand for something innovative, creative, bespoke and flexible,” with recent innovations including the introduction of ebanking tool Pictet Connect.
Six years ago, the bank moved from its picturesque headquarters on the banks of Lake Geneva to more functional premises on the busy Route des Acacias.
This was one of the first stages of demonstrating to the market a new mentality, where asset management could co-operate much more closely with and assert greater influence on private banking, with secrecy-led services now belonging to the past.
These clients lodge some of their assets with investment US banking-led institutions, but are also keeping faith with traditional Swiss private banks, he says.
As well as portfolio management, the bank is increasingly active in family governance and succession planning, helping families build solid governance structure to help manage change.
The bank also developed an efficient methodology to migrate clients from its retail network, supported by an effective incentive system.
While he took the flak and had to apologise to clients for problems and mis-sold products soon after the crisis, he is now reaping the rewards of a rise in form and fortune. UBS Wealth Management Written by Yuri Bender UBS Wealth Management has turned its operation around, shaken off much of its post-crisis bad publicity and returned to the upper echelons of the private banking industry in 2012.
While he took the flak and had to apologise to clients for problems and mis-sold products soon after the crisis, he is now reaping the rewards of a rise in form and fortune. Pictet & Cie Written by Yuri Bender Pictet has been one of the fastest growing banks in the private client world, increasing managed assets by 23 per cent to 2bn (€235bn) in 2012, according to figures from Scorpio Partnership.
The bank’s global family offices group functions as a joint venture between the wealth management unit and investment banking, to target the needs of the world’s largest 250 family offices.
Many of these changes have been brought in by wealth management boss Jürg Zeltner, something of a “Teflon Don” character according to Swiss consultants.